As part of its Marketing and Communications Plan the JCCP has established the role of Key Opinion Leader (KOL) to act as Ambassadors for the organisation. This role has been designed to enable some of the most influential people in the non-surgical and hair restoration surgery specialisms to sign up to the core values of the JCCP and, where appropriate, to reflect these values in statements, presentations and other interactions with the aesthetic world and media. Ambassadors are free to determine how and when they wish to support the JCCP.